Every year, nearly half a million ABNs get cancelled. And with them, the ambition someone had to start that business or keep it alive.
CGU believes that ambition can overcome whatever got in the way. That’s why we’re helping one person make their ambitious idea a reality. Along the way, we hope to inspire many more people to refuel their own business ambitions.
Thea Mendes, the owner of Domuts- Donuts for dogs, applied and fit the brief. She experienced some hurdles on her business journey that meant she needed to press pause on her dreams. But CGU stepped in to help overcome them, backing her ambition and a great idea.
Background:
Domuts was the brain child of Thea’s 11-year-old son Marcus. He couldn’t understand why his dog couldn’t share his favourite treat, a doughnut. After some research and a few test batches, a recipe was locked down. Soon after the first 24 Domuts went on sale, selling out instantly!
From there the business gathered momentum and within weeks they were selling around 250 a week.
The hurdle
The Smooth FM Chocolate Festival required stock of 1500, so Thea had to start baking batches of Domuts and freezing them a month in advance to make this a reality. On top of this Thea was baking and decorating made to order Domuts that came through the website.
Working full time, managing the family, fulfilling Domut orders each week and finally a blown-up oven, became too much for Thea and she had to hit paws on her small business ambition.
The solution
Thea saw the call out from CGU and thought this could be the perfect opportunity to resurrect Domuts. She was regularly getting asked from customers and stockists where they could get their hands on Domuts again, so she answered the howl of donut loving dogs to bring them back!
CGU has been working with Thea to help reignite her ambition, providing her with a business advisor throughout her journey, a food technologist to perfect the product for pooches, marketing assistance to relaunch Domuts to Australia and importantly, insurance to protect her ambition.
With CGU backing Thea’s ambition all the way, Domuts will be relaunching bigger and better in September 2019.
